Monday, December 30, 2019

Why A Diverse Workplace Matters - 1093 Words

Introduction Today’s an age of competition. Every organization finds ways to be successful. The success of an organization lies in making profits and building brand image. The search by various scholars has found that a diverse workplace, if managed properly, can do wonders for the success of an organization. Diversity means differences due to race, gender, ethnic groups, age, personality, tenure, organizational function, educational background, etc. Diversity involves how people perceive themselves and how they perceive others. These perceptions affect their interactions. Why a diverse workplace matters? / Benefits of workplace diversity An organization’s success and competitiveness depends upon it’s ability to embrace diversity and realize it’s benefits. Due to divers workplace multiple benefits are reported such as below: †¢ Encouraged adaptability - Organizations applying a diverse workforce can supply a greater variety of solutions to problems in services, sourcing and allocation of resources. Employees from different backgrounds bring individual talents and experiences in suggesting ideas that are flexible in adapting to fluctuating markets and customer satisfaction. †¢ Broader service range – A diverse collection of skills and experiences, for example languages, cultural understanding, allows a company to provide services to a customer on a global basis. †¢ Variety of viewpoints – A diverse workforce that feels comfortable communicating various points of viewsShow MoreRelatedEmbracing Diversity Eth/1251596 Words   |  7 Pagestoward ethnic groups. We as a society will need to become more diverse in our society to accommodate this growth in our population. Some will fear this â€Å"invasion† of our borders, but others will be ready to embrace it with opportunity. Our country is ready for change and this is the change that could continue to make this the greatest country that it is. Some of the challenges the culture of the United States face due to the diverse people in the country is communication. Another challenge is theRead MoreWorkplace Diversity Within The Workplace1322 Words   |  6 PagesThe past decade, diversity in the workplace has become one of the most frequently discussed topics in management groups or circles, while interested academically in the actual prospective of workplace diversity has remained limited. To be successful in managing diversity in the workplace first one must understand it from a personal perspective. To be able to derive knowledge and strength from one’s differences shows deep faces in character. A book I read in high school defined diversity as â€Å"theRead MoreA Diverse Work Environment The Management Of A Company Or Firm Is A Crucial Role1147 Words   |  5 Pages In a diverse work environment the management of a company or firm is a crucial role. With firms that are growing internationally and having employee s of different cultures the management style has to suite those employees. Diversity in the workplace means bringing people together from different ethnic backgrounds, age, and religions. The advances in communication have a great role in management of large cooperation or business. A great management strategy with diverse workplaces is to have strongRead MoreThe Impact Of Diversity On The Workplace1609 Words   |  7 Pagespromote diversity in the organisation in order to avoid social injustice within the workplace and reduce disadvantages experienced by some minorities or social group. It is important for the survival of a business especially those organisations which have long term goals and objectives. As mentioned above, the globalisation of businesses has promoted diversity in many workplaces. Therefore, trying to maintain a diverse workforce has been priorities for many companies. Many methods have been used inRead MoreFactors in Discrimmination against Diversity1545 Words   |  6 Pagesareas where diversity can also be seen is in the workplace. Having a diverse culture in the workplace is wonderful, however, not everyone would agree with that statement. There are far too many cases of mistreatment and/or discrimination in the workplace that goes unnoticed, and sometimes, if identified, is mishandled or simply ignored. Whether it’s due to ethnicity, gender, age, or religion, there are those who cannot accept change in the workplace or in their personal lives, so they make it hardRead MoreCost Accounting-Chapter 1 Essay911 Words   |  4 PagesCost Accounting - Chapter 1 1. Flexibility is said to be the hallmark of modern management accounting, whereas standardization and consistency describe financial accounting. Explain why the focus of those two accounting systems differs. Financial accounting is more about the bigger picture—it evaluates the finances of the organization as a whole, using historical, quantitative, monetary, and factual data. It is more formal and requires the use of GAAP. The information financial accountingRead More Diversity in the Workplace Essay1414 Words   |  6 Pageseverywhere you go especially in the workplace. There are many types of diversity; ethnicity, gender, religion and age just to name a few. Working in a diverse organization it can give you a taste of the real world, and what you will deal with wherever you go. There is so much diversity in the world today so it is a benefit to experience it in the workplace as well. You are given the chance to learn so many things from different cultures, why wouldnt you want to work in a diverse organization? Ethnicity Read MoreAffirmative Action Are Effective Models For Younger Members Of Their Race1519 Words   |  7 Pagesposition because they were born a certain way. A positive role model for how to â€Å"rise through corporate meritocracy† is when they see someone they can relate to work the hard to reach their desired position. This role model had to beat out everyone, no matter the circumstances or backgrounds of the other employees. This person can teach those younger than him or her that hard work will take his or her mentees to the positions they would like to reach in Corporate America; being held back because of thingsRead MoreThe Importance Of Creating And Managing A Culturally Diverse Working Environment?1665 Words   |  7 Pageswe must understand that all the threads of the tapestry are equal in value no matter what their colour,† (Angelou Johnson, 2014). This quote shows how cultural diversity is widely believed to be a benefit to society, but how do these benefits stretch to the context of a business? This review will be looking into literature surrounding the question, what are the key outcomes of creating and managing a culturally diverse working environment? Over 20 years ago, a prediction was made that the demographicsRead MoreDemographic Diversity And Cultural Diversity1700 Words   |  7 Pagesworkers who make a payment to the achievement of our organizations. When it come to the overhaul sectors people think much comfort in selling with those companies, having the people related to them. This push most of the company to hire employs from diverse cultures and background as at present days the diversity of the community is at the uppermost due to the globalization. DIVERSITY: There is numerous ways to classify diversity. Most center of attention on an assortment of proportions, such as sex

Sunday, December 22, 2019

The Ethics Of Beliefs By William K Clifford - 1542 Words

In â€Å"The Ethics of Beliefs,† by William K Clifford, Clifford argues that beliefs should always have critical reasoning behind them. â€Å"To sum it up:† Clifford says, â€Å"it is wrong always, everywhere, and for anyone, to believe anything upon insufficient evidence.† (18) Inquiry and reasoning are the road to sufficient evidence for beliefs. In the rest of his writing, Clifford shows the negative impacts of believing without sufficient evidence. Clifford also shows why confirmation bias, where someone interprets information to fit their preconceived notions, gets in the way of finding sufficient evidence. I have mixed feelings about Clifford’s claims. I must admit that I enjoy and am convinced by his analysis of the story of a ship owner, but some of his later reasoning falls short of the truth. While I agree with Clifford that beliefs should be founded on some reasoning, I disagree that bias completely disallows for finding sufficient evidence. Clifford claims that a man who is biased towards one side of a question is not fit for inquiry, which drives me crazy! We often have an inkling of what is true, but there are processes, like the scientific method, that allow us to be objective with our observations when looking for sufficient evidence. Clifford begins his first argument against believing without sufficient evidence with the story of a ship owner who has doubts about the condition of his ship. A shipowner was about to send to sea an emigrant-ship. He knew that she was old,Show MoreRelatedEssay on The Ethics of Belief1693 Words   |  7 Pages This section provides us with two selections from the essays of William K. Clifford (1845-1879) and William James (1842-1910). Cliffords essay, The Ethics of Belief, is based on the concept of evidentialism. This concept holds that we should not accept any statement as true unless we have good evidence to support its truth; (Voices of Wisdom, 346). James wrote his essay, The Will to Believe, as a response to Cliffords essay where he endorsed a philosophy called pragmatism. Pragmatism is describedRead More4. Against The Existence Of God. Ludwig Feuerbach Is A1824 Words   |  8 Pagesdetermination for an individual to be a fraction of what He is, and it is impossible to be like God. This idea that the human population could never be God allows many to believe that imperfection and sin is normal, while the opposite is not. Feuerbach’s beliefs caused him to want transform the way in which the human population participated in religions. John Chaffee declares, â€Å"Feuerbach believed that this would liberate humans to turn their attention to from worshipping a God that existed only as a projectedRead MoreEssay about The Representation of the Female in William Blake1921 Words   |  8 PagesRepresentation of the Female in William Blake If William Blake was, as Northrop Frye described him in his prominent book Fearful Symmetry, a mystic enraptured with incommunicable visions, standing apart, a lonely and isolated figure, out of touch with his own age and without influence on the following one (3), time has proved to be the visionarys most celebrated ally, making him one of the most frequently written about poets of the English language. William Blake has become, in a senseRead MoreHistory and Moral Development of Mental Health Treatment and Involuntary Commitment10378 Words   |  42 Pagesdeveloped and created through the history of mental illness and the constructs of society. Government policy has been created to treat mental illness and this philosophy of mental illness and its treatment goes as far back as Greek Mythology. The belief about mental illness has changed throughout history and at times thought to be due to, possession of demons, reversion to an animalistic level of consciousness, a sinful state of the soul, a chemical imbalance, and as reported recently in the medicalRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesBounded Rationality, and Intuition 175 †¢ Common Biases and Errors in Decision Making 177 Influences on Decision Making: Individual Differences and Organizational Constraints 184 Individual Differences 184 †¢ Organizational Constraints 186 What About Ethics in Decision Making? 187 Three Ethical Decision Criteria 187 †¢ Improving Creativity in Decision Making 188 Summary and Implications for Managers 190 S A S A S A L L L Self-Assessment Library What Are My Gender Role Perceptions? 166 glOBalizationRead Morepreschool Essay46149 Words   |  185 Pageshe preschool learning foundations are a critical step in the California Department of Education’s (CDE’s) efforts to strengthen preschool education and close the schoolreadiness gap in California, thereby narrowing the achievement gap during the K–12 school years. The foundations describe competencies—knowledge and skills—that most children can be expected to exhibit in a highquality program as they complete their first or second year of preschool. In other words, the foundations are destinationRead MoreStarbucks Annual Report 200846643 Words   |  187 Pagesthank our shareholders, our customers, our business partners, the farmers and suppliers who grow our coffee, and especially our partners for their support and belief in our future. Warm regards, Howard Schultz chairman, president and chief executive ofï ¬ cer UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549  ¥ Form 10-K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended September 28, 2008 or n TRANSITION REPORTRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesorganization’s marketing department, whereas the general thrust of the more recent literature on marketing theory is that marketing is increasingly being conceptualized as an organizational philosophy or ‘an approach to doing † 4 S T R AT E G I C M A R K E T I N G M A N A G E M E N T business’. This strategic as opposed to a functional approach to marketing is captured both by McDonald (1989, p. 8): are utilized to satisfy the needs of selected customer groups in order to achieve the objectivesRead MoreLibrary Management204752 Words   |  820 PagesRobert E. Dugan, and Joan F. Cheverie Library Information Systems: From Library Automation to Distributed Information Access Solutions Thomas R. Kochtanek and Joseph R. Matthews The Complete Guide to Acquisitions Management Frances C. Wilkinson and Linda K. Lewis Organization of Information, Second Edition Arlene G. Taylor The School Library Media Manager, Third Edition Blanche Woolls Basic Research Methods for Librarians Ronald R. Powell and Lynn Silipigni Connoway Library of Congress Subject Headings:Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagescost was beyond the means of the people who needed them. It was argued that companies could reallocate RD efforts in favour of major tropical diseases, sell low-priced essential drugs and provide technology transfer. Questions around the purpose and ethics of t he global pharmaceutical industry gained a high public proï ¬ le as disputes over access to modern AIDS therapies reached crisis point. When the South African government proposed legislation to allow generic imports of branded drugs, a coalition

Saturday, December 14, 2019

Praise Free Essays

Professional practice-rewards and sanctions essay The use of praise within the primary classroom will use this essay to analyses the effective and destructive often harmful use of praise as a reward system within the primary classroom. Firstly it is important to explain what a reward system actually is In terms of a primary classroom, According to the universal Dictionary, (19981†² a reward is â€Å"something given or received in recompense for worthy behavior†. A reward system therefore, is a system adopted by either a class teacher, adult or as a whole school ethos for the delivery of rewards or positive academic or social behavior during the school day. We will write a custom essay sample on Praise or any similar topic only for you Order Now From experience, the reward scheme does not have to finish at the end of the school day and can extend into what children achieve during their own time, whether this is through commendations or simply through public use of praise, perhaps in an assembly, as a form of verbal reward. All reward systems are based around the principal of two forms of praise; these are either extrinsic motivators; these tend to be based around variations of the token economy, or intrinsic motivators. Praise as a system in its own eight falls into the intrinsic motivators category as there is no extrinsic or token reward’ physically given to the children. â€Å"Intrinsic motivation occurs when we act without any obvious external rewards. We simply enjoy an activity or see It as an opportunity to explore, learn and actualities our potentials. † Con et al (2010). Praise is a crucial part of all reward systems whether intrinsic or extrinsic, but praise can be a reward system on its own. When praise is used as a reward system within a primary school classroom, according to Sutherland, et al (2002) â€Å"praise is positively related to Intrinsic motivation among students† which Is linked directly to the SHE strands of the National Primary Curriculum and the idea of fostering a culture of intrinsic motivation to achieve both academically and within normal social parameters is a cornerstone of primary education. Sutherland argument can be applied to the theory of praise as an Intrinsic reward system, suggesting praise may be a practical method by which to nurture a self-perpetuating cycle of growth, reinforcement and self-worth amongst primary school aged children. Sutherland argument is given rather vigor by Trustees, (2008) who suggested â€Å"a ratio of 4:1 positive to negative feedback has an optimal effect on students learning and behavior†, however according to Episcopate, J, et al (201 1), â€Å"little research has examined the effects of training teachers to provide specific ratio of praise to behavior correction within the classroom setting. Trellis’s reasoning does seem to make logical sense and other research does reach similar generic conclusions. Usual (2008) recommended a ratio of six or eight positive to one negative within adult-student interactions, which is an embellishment of Trellis’s theory. Before the government draw up new plans to train all adult s within the classroom to work towards these ratios, it should be considered that more research Into the effectiveness and also practicality of these ratios needs to take place. Within the primary classroom setting the practical application of ratios for positive to negative comments is potentially unfeasible and targets which would in effect render the praise worthless as a becomes more of a token gesture rather than an intrinsic reward for a Job well done. Sutherland argument for praise being used to develop intrinsic motivation within children of the remarry age bracket, relies upon positive reinforcement which has to be implemented by the class teacher using a best practice model, with a high ratio of praise-to-behavior correction technique. Clinics-Ross et al, (2008) states that â€Å"classrooms in which teachers use higher rates of reprimand and other reactive strategies tend to have higher rates of student miss-behavior. † This demonstrates how praise is far more effective a tool that reprimand within behavior management of a primary classroom. Furthermore, as the earlier ratios imply, reprimands can be far more damaging to a child’s self-esteem and academic confidence then even over SE of praise. If reprimands are used too often this could possibly lead to children becoming disengaged with learning and also foster lack of self-belief within children. Teachers need to be consistent with their approach to praise. According to Cooley, S (2001) there are basic rules to behavior management which includes consistency as well as others†¦ â€Å"Be definite ‘l know what I want. ‘ Be aware ‘l know what will happen if I don’t get what I want. ‘ Be calm and consistent ‘l am always fair and consistent with you. ‘ Give them structure ‘I know where we’re going. ‘ Be positive you’re doing great! These rules, when applied to the classroom environment along with goal setting to increase the chance for praise and performance, will give teachers the opportunity to use praise effectively to manage behavioral expectations and academic achievement within their classroom. In order to use praise effectively however, there are other considerations that the teacher must apply to each individual class, and undeniably each individual child. Conceivably the most important consideration is that children need to Want’ to receive praise. Without this ‘need’, praise is an ineffective reward. Potentially there are various reasons why children might not want to receive praise from a class teacher or indeed any other adult in the classroom. According to Docking, J (2002) â€Å"the age of the child, whether the recipient is a boy or a girl, whether the praise is for work or conduct, and with the teacher is in charge of a whole class or Just a small group or an individual† are all variables that could hypothetically lead to praise not working as a reward for an individual child’s behavior, or actually being totally or partially ineffective as a behavioral management technique. According to Brakeman, E et al (2013)†¦ Many adults use praise as ’emotional nourishment’ for children, in an attempt to help children feel better about themselves. Adults might therefore be especially likely to praise those children who seem to need it the most – children with low self-esteem. † This strategy could have unexpected side-effects for any child with low self-esteem, whether that be directly or indirectly related to his or her academic achievement. Brakeman goes on to discuss in his study how children with low self-esteem are, when exposed to a specific type of praise, potentially predisposed to feeling ashamed following allure. Evidently any child feeling any feelings of inferiority, shame or vulnerability as a direct result of praise being used, would be highly counter-productive within the mind adults need to exercise caution when selecting the correct type of praise for the individual child. A teacher will have the choice to differentiate between two distinct types of praise that could impact each child in very differing ways, both positively and negatively. Of the two types of praise the first is person praise, (praise for personal qualities or directed towards children’s abilities) and the second type of praise is recess praise, (praise directed towards a child’s effort). Brakeman states that â€Å"person praise contributes to a self-perpetuating downward spiral of self- derogation. This demonstrates that, in children with low self-esteem, the link between praise and conditional regard could be a self-replicating issue in that the more praise the receive the more they will avoid it. This is linked with Gamins Deck, (1999) â€Å"Person praise may trigger these children’s feelings of conditional regard and consequently makes them feel unworthy following failure. † With this in mind, praise when used as a general reward system could potential ly lead to a detrimental undermining of some children self-esteem, thus undermining the very nature of a reward system. This point is not to say that teachers should not praise children. In actual fact the research of Hindering Leper (2002) suggests that process praise is actually beneficial for children’s academic motivation. This point is also made by Mueller Deck (1998) â€Å"praise for effort may help children persist in the face of academic failure. † The general agreement between the different research papers is that any adults issuing praise needs to carefully consider the individual before making any public or indeed private praise. This theory seems to be related directly to the idea of process praise as discussed by Brakeman et al. There is a large proportion of academic research and Journal articles that points towards using process praise in a responsible manner to great effect within the primary classroom. Process praise is described within the literature as to being highly beneficial not only in promoting good academic results, but also in promoting academic resilience amongst children. Academic resilience is of vital importance so that children learn from their mistakes as opposed to being deterred by them. This appears to be in contrast to the general consensus centered around person praise, as it is widely regarded as damaging for children, especially those with low self-esteem to be the recipients of too much person praise, as it can lead to a self-perpetuating downward spiral in both their attitude towards learning and their academic progress. This general statement can only be described as true within children who already are predisposed to low self-esteem. The research of Burlingame implies that children with high self-esteem will benefit from both kinds of praise. From experience forever children with high self-esteem are often praised perhaps too frequently, this can lead to an almost extrinsic motivation effect whereby the children see the praise being given as an extrinsic reward thus fostering a completely unintentional ethos within the classroom or indeed the whole school, whereby children expect to be praised and could potentially end up conditioned to only continue working or behaving to a consistently high standard when praise is being handed out periodically by the class teacher. This adverse effect needs to be avoided; teachers should note â€Å"praise, like penicillin, must not be administered haphazardly. Ignition (1965) Another consideration the teachers when attempting to decide how to give indeed an even more desirable effect could be achieved through non-verbal praise. Non-verbal praise could take on the form of a simple smile, a thumbs-up from across the classroom or even a note quietly written on a student piece of work. Non-verbal forms of praise can be highly useful when dealing with children of low self-esteem countering the issues created from person praise. Non-verbal cues also play a crucial role in communication; according to Spark (2013) furthermore they are especially important when interpreting ambiguous verbal messages. As such non-verbal forms of praise and communication are an important tool when differentiating praise as a reward system for individual members of a whole class. Having reviewed the current academic theories surrounding praise as a reward system, looking at both the positives and negatives associated with praise as a system I can draw several conclusions. The first of which is that praise as an intrinsic reward system is key in fostering a culture of motivation to achieve both academically and socially within primary school children. This is drawn from Sutherland research stating that praise is positively related to intrinsic motivation among students†. The counterarguments raised predominantly by Brakeman are also highly compelling, as they appear to condemn the use of some aspects of praise. The issues that can arise when praise is used inappropriately within the primary classroom, as well as the unexpected side-effects for children with low self-esteem mean that praise can sometimes have a seemingly paradoxical effect. This is summarized by Spark, et al (2013) who states†¦ â€Å"Blame after failure sometimes leads to the impression that the recipient has a high ability. In contrast praise after success can lead to an inference of lower ability. † Kappa’s research links in with the theories of Brakeman because person praise is the style of praise that would be linked to the inference of lower ability. Process praise however, which can be generically given across the different ability groups, has no such inferences. Pomeranian, M et al (2013) also raise an interesting point that seems to condemn praise when used inappropriately†¦ â€Å"The more personal praise mothers used, the more children subsequently held an entity theory of intelligence and avoided challenge over and above their earlier functioning n these dimensions† far from praise encouraging children in their attempts to challenge and better themselves, person praise appears to detrimentally affect children’s academic drive. If Pomeranian, M is to be believed then all teaching and support staff should adopt a system whereby praise is used sparingly and also in a manner that avoids person praise. Furthermore, process praise should be used throughout the class without highlighting different ability groups. In this manner the paradoxical effect discussed by Spark could be avoided. In practice the literature seems to suggest that simply using praise on its own as a reward system is not efficient to develop children’s own intrinsic reward systems and develop and ethos of intrinsic motivation both academically and socially. How to cite Praise, Papers

Friday, December 6, 2019

Managing heritage and the cultural tourism - MyAssignmenthelp.com

Question: Discuss about the Managing heritage and the cultural tourism. Answer: Introduction The report helps in critically analyzing the risks and other issues in hospitality and tourism industries. The main issues are related to labor, marketing along with technological issues that can have huge negative impact on the industries (Pontingand O'Brien 2014). The different marketing issues are related to market segmentation and overlapping of different brands as well (McGehee 2014). This can have huge impact on the organization as when there is increase in the number of different brands, there is increase in differentiation among the customers regarding different brands that can cause huge loss to the respective company (Sigala 2017). The main aim and purpose of the report is to analyze the different marketing issues that can have huge impact on the business of the hotels. The different issues such as increased sophistication among the customers along with overlapping of brands are creating huge problem for the different tourism and hospitality industries (Fennell 2015). The structure of the report includes the analysis of the issues faced by the respective industry. The significant issues have to be ascertained, as this will help in analyzing the future growth for the particular industry. Analysis of the significant issues for future growth and development in Hospitality and Tourism Industry Positive The innovations relating to the guest room and the data mining helps in the future growth and development and helps in the economic growth (Zaitseva, Goncharovaand Androsenko 2016). The other reason is related to globalization wherein this is affecting the hospitality industry in a positive manner. In order to improve the different challenges and proper development is required in the entire tourism industry, proper analysis is required in order to improve such situations and this will help in analyzing the sequence of operations as well (Hornget al. 2013). The technological factors are essential in nature to be considered as this will help in understanding the disadvantages that is faced by the company and solve such issues (de Grosbois 2016). Negative There are different issues that are faced by tourism and hospitality industry wherein the main issues are related to marketing along with technological issues as the management is not performing well (Marianiet al. 2014). The different issues such as technological issues have to be properly ascertained wherein there are different other brands such as containment in the market that overlaps and this causes issues for the other companies in the competitive market Pulido-Fernndez, Andrades-Calditoand Snchez-Rivero 2015). The marketing techniques that are applied by the companies are not up to the standard, this is causing huge competition for the other companies, and there will be no recovery as well (Timothy 2014). Recommendations The major issues that have been identified in the analysis of the tourism industry are lack of proper marketing activities and the less use of technology in the different organizational activities. The profitability and the operations of the organization can be improved with three recommendations that are listed below. The marketing activities of the tourism industry needs to be designed in such a way so that it can attract more guests and increase their profitability. The attractive designing of the marketing activities can help the industry in gaining advantage over competition in the market. The tourism industry is quite different from the other industries as the place is sold and not any kind of products. The competition in the industry is huge as the companies in this industry need to compete with all other companies in the entire world. The creativity and uniqueness of marketing campaigns is important for success in this industry. The industry needs to update its operations constantly and showcase the latest images of the chosen destinations so that they attract consumers. The industry needs to develop the websites in such a manner so that they can collect the feedback of the customers and design their services accordingly. This will help the organizations in the tourism industry to gain more customers by providing them with attractive packages. The companies can carry out their promotional activities with the help of digital marketing, social media marketing and print ads. The organizations need to hire a professional advertising team to design successful advertisement campaigns to attract consumers to the destinations. The lack of usage of the latest technologies is another major factor that has been affecting the sales of the organization. Technology plays a significant role in the tourism and hospitality industry. The customers along with the businesses can gain a lot from the usage of advanced technologies. The major requirement of technologies is related to the reservation and systems of guest services. Streamlining the activities that are related to these aspects is the major role of latest technologies. Internet plays the pivotal role in the use of technology in the field of tourism. The experience related to tourism mainly starts from the point where the bookings are made by the customers. Technology can be used successfully for the promotion related plans of the organization. Another use of technology is the booking or reservations of the customers in the hotels as well as the tickets. The large tourism organizations can use technologies to stay connected and communicate with each other. Th e information can be stored easily with the help of computer systems and the database of the customers can also be maintained easily. This helps in improving the services that are provided to the customers by analysing their preferences and desires. Communication with the help of mobile phones can make the business activities easier and the customers can always be updated regarding the changes that can occur in the operations and processes. The other way by which the tourism industry can increase its profitability is with the help of sponsorships or events. The organizations can organize events that are related to the destination, which they are offering. This will help them to gain the interest of the customers that can further lead to the purchase of the packages. Discounts and giveaways can also be offered by the organizations so that they attract the customers and provide them with attractive packages. The coverage of these events by the media can help the organizations to gain ground and popularity in the field of tourism and increase their profitability as well. References de Grosbois, D., 2016. Corporate social responsibility reporting in the cruise tourism industry: A performance evaluation using a new institutional theory based model.Journal of Sustainable Tourism, Vol. 24, no.2, pp.245-269. Fennell, D.A., 2015. Ethics in tourism. InEducation for sustainability in tourism(pp. 45-57). Springer Berlin Heidelberg. Horng, J.S., Hu, M.L.M., Teng, C.C.C., Hsiao, H.L. and Liu, C.H.S., 2013. Development and validation of the low-carbon literacy scale among practitioners in the Taiwanese tourism industry.Tourism Management, Vol. 35, pp.255-262. Mariani, M.M., Buhalis, D., Longhi, C. and Vitouladiti, O., 2014. Managing change in tourism destinations: Key issues and current trends.Journal of Destination Marketing Management,, Vol. 2, no.4, pp.269-272. McGehee, N.G., 2014. Volunteer tourism: evolution, issues and futures.Journal of Sustainable Tourism, Vol.22, no.6, pp.847-854. Ponting, J. and O'Brien, D., 2014. Liberalizing Nirvana: an analysis of the consequences of common pool resource deregulation for the sustainability of Fiji's surf tourism industry.Journal of Sustainable Tourism,Vol.22, no.3, pp.384-402. Pulido-Fernndez, J.I., Andrades-Caldito, L. and Snchez-Rivero, M., 2015. Is sustainable tourism an obstacle to the economic performance of the tourism industry? Evidence from an international empirical study.Journal of Sustainable Tourism, Vol.23, no.1, pp.47-64. Sigala, M., 2017. Collaborative commerce in tourism: implications for research and industry.Current Issues in Tourism, Vol.20, no.4, pp.346-355. Timothy, D.J. ed., 2017.Managing heritage and cultural tourism resources: Critical essays, Volume one. Routledge. Zaitseva, N.A., Goncharova, I.V. and Androsenko, M.E., 2016. Necessity of changes in the system of hospitality industry and tourism training in terms of import substitution.International Journal of Economics and Financial Issues, Vol.6, no.1.